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Brochure
Channel
Role
Creative Direction, Content Strategy & Writing
Teams
Product Launch, Design, Marketing Manager
Award
MarCom Gold Winner for Print Media
As the lead Content Manager for nine new program launches, I defined the content strategy for a suite of new academic programs. Our goal was to create compelling and clear distinctions between nine online business programs.
Working with our clients and marketing team in Europe, I was an essential contributor and visionary for the launch. I set the tone and refreshed the brand voice, as well as working with a designer to match visuals throughout 36 pages of brochure copy and across SEO and PPC channels.
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